{"id":10226,"date":"2019-10-22T15:42:07","date_gmt":"2019-10-22T02:42:07","guid":{"rendered":"http:\/\/newtw.tourwriter.com\/?p=10226"},"modified":"2023-10-10T01:45:21","modified_gmt":"2023-10-10T01:45:21","slug":"ahipara-tourwriter-integration","status":"publish","type":"post","link":"https:\/\/www.tourwriter.com\/ahipara-tourwriter-integration\/","title":{"rendered":"Ahipara Travel – Their Tourwriter Integration Story"},"content":{"rendered":"

Ahipara Travel – Their Tourwriter Integration Story<\/h1>\n

\"\"<\/p>\n

Ahipara Luxury Travel<\/a> is an award winning tour operator that specialises in designing impeccable luxury itineraries showcasing the most exclusive, untouched, and special parts of New Zealand.<\/p>\n

Every element of their customers\u2019 journeys are meticulously crafted by artisans who are experts at bringing together the very best people, places and activities for discerning travellers. This Central Otago based team has truly reinvented what it means to craft tailor-made itineraries; unsurprisingly their customers can\u2019t seem to get enough.\u00a0<\/span><\/p>\n

\"New<\/p>\n

Ahipara\u2019s attention to detail goes far beyond the itineraries they design. The service they provide, the suppliers they partner with, and the software they use are all carefully considered. Everything they do is done with the country, the tangata whenua (original inhabitants), their partners, staff, and their clients top of mind.<\/span><\/p>\n

It was this attention to detail that saw Ahipara partner with Tourwriter for their travel software more than 10 years ago.\u00a0 \u201cTourwriter is our one stop shop for presenting options, quoting, booking, and managing our clients in-country,\u201d explained co-founder Karen Jefferson.\u00a0<\/span><\/p>\n

\"tailor-made<\/p>\n

One of the many secrets to their success is their team of expert travel designers. Karen and her husband Jean-Michel adopted Tourwriter as they felt it was the best tour operator software to help their growing team continue to work flexibly. Tourwriter acts as a central hub of information, and the additional capacity it has given the Ahipara team has allowed them to provide more expansive support to their customers. \u201cOur clients come from different time zones and are more accessible later in the day\u2026with the Tourwriter setup the team can work from home at times that suit them,\u201d said Karen.<\/span><\/p>\n

\"Unique<\/p>\n

Experiential travel, flexible working arrangements for staff, and utilising travel software certainly wasn\u2019t the norm in the early 2000\u2019s. It\u2019s this pioneering spirit that has seen Ahipara lead the way in tourism time and time again. More than 18 years since its inception, Ahipara is staying true to their early-adopter approach to business, being one of the first tour operators worldwide to use the new <\/span>Tourwriter product.<\/span><\/p>\n

\"Luxury<\/p>\n

Launched in January 2019, Tourwriter\u2019s new product is an online itinerary builder. It has been designed to reimagine the way that tour operators create, share and collaborate on itineraries. <\/span>Tourwriter is available as a standalone product<\/span><\/a>, and as an integrated add-on to the existing software, giving Tourwriter customers the world\u2019s first <\/span>true <\/span><\/i>end-to-end tour operator software.\u00a0<\/span><\/p>\n

\"Exclusive<\/p>\n

Ahipara was one of Tourwriter\u2019s earliest customers and it was their unwavering commitment to innovation that saw them agree to be a beta tester for the new Tourwriter product in late 2017. \u201cIt\u2019s companies like Ahipara, who are prepared to jump on board as early adopters that make new products possible,\u201d added Tourwriter CEO, Glenn Campbell, \u201cDeveloping new software is never easy, which is why we are so grateful to have <\/span>world-class operators<\/span><\/a> like Ahipara on the journey with us,\u201d finished Glenn.\u00a0<\/span><\/p>\n

For Ahipara, it was the interactive and visually rich digital itineraries they could generate by pushing their itineraries into Tourwriter that caught their attention. \u201c[with the new Tourwriter integration] we\u2019ve made that leap forward and we now have a beautiful online itinerary that we can share with our clients, which makes a much more powerful proposition,\u201d said Karen.\u00a0<\/span><\/p>\n

It\u2019s incredibly important for Ahipara\u2019s travel designers to capture their clients\u2019 attention from the moment they first see an itinerary proposal. Karen and her team have found Tourwriter is helping them bring their tailor-made itineraries to life. \u201cWe love how flexible Tourwriter is when it comes to adding and changing images in our itineraries. Being able to present itineraries in a stunning visual way is such an important part of the journey we take our customers on, and Tourwriter is making that first step of the customer experience a lot easier,\u201d said Karen.\u00a0<\/span><\/p>\n

\"New
\nTraveller expectations are high in the luxury travel industry, meaning competition is rife. In order to maintain their status as one of the finest operators in the world, Ahipara continue to go above and beyond simply crafting luxury itineraires. Karen knew that offering their high-end travellers a beautiful, digital itinerary was a must, \u201cit\u2019s what is expected these days,\u201d she added. The Tourwriter platform has given Karen and the Ahipara team confidence that they are still leading the way in the travel industry, \u201c we\u2019re confident that we\u2019re still cutting edge,\u201d explained Karen.\u00a0<\/span><\/p>\n

With almost 20 years under their belt, it\u2019s not surprising that Karen and her team have a deep awareness of what ticks their clients boxes, \u201cconversion is still driven by relationship building and speed,\u201d explained Karen. Since adding the new Tourwriter product integration to their set up Karen has noticed just how much faster she is able to turnaround quotes. \u201cI am able to push out a proposal from Tourwriter, to the client much faster than we have before. As we continue to get trained up with the new Tourwriter product, and build out our media library I am confident that we will continue to see this timeliness increase even more,\u201d said Karen.\u00a0<\/span><\/p>\n

\"award<\/p>\n

Tourwriter allows its standalone and integration users to build a gallery of images directly within the platform. Stunning images can then be easily added to any itinerary that Ahipara creates within Tourwriter. They explain on their website \u201cAll of our New Zealand luxury vacations have several things in common: they are unique. Never, have we repeated one. They are designed for you. No one else.\u201d This undying dedication to tailor-made can be seen in everything Ahipara does, including the images they use in each of their customer itineraries. \u201cWe love the flexibility Tourwriter offers with it\u2019s images, it\u2019s really allowed us to tailor our itineraries for every single traveller,\u201d said Karen.<\/span><\/p>\n

\"software<\/p>\n

Tourwriter\u2019s online itineraries come with the option to enable a \u2018public share link\u2019, making it easy for travellers to share their itineraries with friends and families. Ahipara is also utilising this feature to showcase sample itineraries on their website, \u201cI have loaded 3 or 4 of our sample itineraries onto our website, so when you click on one you get taken directly to the itinerary in Tourwriter,\u201d explained Karen. Despite only setting this up recently, Karen and the team are already seeing promising results. \u201cWe had a click on one [Tourwriter itinerary] and we have been working with the client ever since. It\u2019s potentially a very big booking,\u201d added Karen.\u00a0<\/span><\/p>\n

\"New<\/p>\n

It quickly became clear to Karen and the team that the simple and elegant design of the Tourwriter itineraries were a vehicle for winning more business, faster. Karen said travellers are finding the Tourwriter format alluring and the marketing potential of the online itineraries is already proving to surpass previously used activities, \u201cIt\u2019s one of the very few times that we\u2019ve had a click on an itinerary on the website which has resulted immediately in an enquiry.\u201d<\/span><\/p>\n

\u201cWe\u2019re early adopters, and it\u2019s working well for us. We are very proud to be offering our clients a beautiful, online itinerary that is both inspiring them ahead of their trip, and future proofing us for years to come. We are looking forward to the next chapter of our journey with Tourwriter as it continues to develop,\u201d finished Karen. The entire Tourwriter team are so proud to have such an innovative, forward thinking and passionate partner like Ahipara on this journey with us.\u00a0<\/span><\/p>\n

Read Ahipara\u2019s original Tourwriter story<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ahipara Travel is a tour operator that specialises in crafting exclusive and luxurious experiences throughout New Zealand. As well as being one of Tourwriter’s earliest customers, Ahipara were also the world’s first tour operator to adopt the Tourwriter’s new product integration; a true testament to their pioneering spirit. In this story we explore how Tourwriter’s new product, is helping Ahipara craft their award-winning itineraries faster than ever, how it’s helping increase their conversion, and why their customers are loving it. <\/p>\n","protected":false},"author":1,"featured_media":11269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[8,10,11,45],"dipi_cpt_category":[],"class_list":["post-10226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-b2c","tag-luxury","tag-new-zealand","tag-tailor-made-itineraries"],"_links":{"self":[{"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/posts\/10226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/comments?post=10226"}],"version-history":[{"count":1,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/posts\/10226\/revisions"}],"predecessor-version":[{"id":16028,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/posts\/10226\/revisions\/16028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/media\/11269"}],"wp:attachment":[{"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/media?parent=10226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/categories?post=10226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/tags?post=10226"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.tourwriter.com\/wp-json\/wp\/v2\/dipi_cpt_category?post=10226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}